These days, virtually all the online marketers are gearing up to hire the services of top SEO companies for successful online marketing campaigns. But, unfortunately, there are still several myths associated with SEO and SEO service providers that are influencing the decision of online marketers about selecting the best SEO company. In-House SEO is Cheaper than Hiring SEO servicesIt is true that the prices of top SEO companies differ on the basis of the services that they provide to their customers. However, many business owners think that creating an in-house SEO department can be cost-effective. Ironically, the SEO service providers can use their experience and expertise to develop strategic marketing approaches for their clients at a reasonable price saving the resources of the online marketers. Top SEO companies Can Guarantee #1 Search Engine RankingNo one can guarantee #1 ranking in search engines. The search engine algorithms are changing frequently and their ranking techniques are also evolving to produce the best results for the user. It is difficult, even for the top SEO companies, to guarantee top rankings on the SERPs. However, hiring an efficient SEO service provider can help you boost your websites ranking in search engines and increase its visibility. Hence while selecting your SEO service provider try to about its success in handling other projects. No SEO is Required Once High Ranking are AchievedSEO is an ongoing process and it is really essential that the process should be continued even after your website ranks high in search engines. The time taken for websites to achieve top rankings on the SERPs varies depending on so many factors such as their designing, theme of the website, strategies developed for SEO, etc. The top SEO companies that are experienced in this field know that there are millions of websites competing for top rankings and anyone of them can take your position with better optimization techniques. But the continuous SEO process is essential to retain the position and increase it further.Websites Should be Optimized when They are Designed or DevelopedIt is true that website designing is one of the major aspects of SEO and a properly developed website can create a lot of difference in obtaining visibility, driving traffic and increasing the conversion rate. However, most of the optimization processes of the website are done after the designing. The top SEO companies strategize the SEO campaign and accordingly, do research for the key phrases, optimize each page of the website with their target keywords and create inbound links for the website. Websites also need to be optimized in a later period in case there is a change in the existing keywords or new keywords are added to the website. More Number of Links Means High Search Engine RankingsIt is a misconception that quantity of links decides the rankings of a webpage on SERPs. The search engines are growing smarter and the major search engines like Google are giving more importance to quality of the links rather than the quantity. Hence, the top SEO companies, these days, are assuring more about the quality of the links.These are the common myths that still make the difficult for the online marketers to select from the top SEO companies.