What are the benefits of hiring a Freelance SEO?
Search Engine Optimisation or (SEO) refers to the process of improving the results of a given web site / page in the Natural (Organic or Algorithmic) search results, using both onsite and offsite elements. SEO is by nature rather an instinctive art that lends itself to being undertaken by an individual rather than individuals in a larger company. This article covers the main benefits of hiring a Freelance SEO Consultant and also touches upon other points that you may wish to consider during the selection process.
It is simply incorrect to assume that SEO is something that can happen after a site has been designed; SEO (if done well) should be considered during and after the design process as the SEO process will often dictate the navigation and structure and certainly the content of your site.
Search engines attempt to provide relevant results to their users in order to encourage the user to come back again and re-use the service. An SEO will optimise on page and off page elements to place the pages of the sites that they work for high up in the search results. Most SEO’s employ techniques that conform to the guidelines laid down by the search engines (this is sometimes called White Hat SEO); others attempt to trick the search engines with Black Hat SEO techniques. Unsurprisingly the search engines object to being tricked and black hat techniques can result in your site being banned.
Other so called SEO’s simply attempt to dishonestly trick their clients into spending money on services that are essentially unhelpful or useless.
You can normally spot a dishonest or Black Hat SEO when they:
My No1 rule, is if it sounds too good to be true then it probably is, but now, back to the reasons why you should hire a Freelance SEO over an SEO Company:
There are a number of reasons why its more cost effective to hire a Freelance SEO rather than a larger company, these include:
Aside from the financial considerations there are a number of other reasons to hire a Freelance SEO over a SEO Agency:
Justin March offers this set of instructions as ‘Guidance Only’. Therefore, Justin cannot be held responsible for any work carried out by YOU and/or ANY third party using the instructions.